Lorenzo Gola

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Client work

HORIZON 2050

Client
Arval / BNP Paribas Group
Year
2026
Role
Direction, Creative direction, AI pipeline, Edit, Color

A 2-minute cinematic film produced for Arval, a BNP Paribas Group company, imagining Paris in 2050 through the lens of sustainable mobility and solarpunk urbanism.
Conceived as a large-screen event piece with no voiceover, the film relies entirely on visuals and sound to carry its message, a deliberate choice to prioritize emotional impact over narration.
Creative Direction & Full Pipeline

I handled the full creative pipeline: concept development, AI-assisted image and video generation, editing, color grading, sound design, and motion graphics. Still frames were generated using Google Flow (Imagen 4) and animated via Seedance, with careful prompt engineering to maintain photographic consistency across shots, specific camera references (Sony A7R V), controlled framing, and custom negative prompts to avoid synthetic-looking results.
Visual Identity

The film's aesthetic is warm-toned and photorealistic, with a recurring geometric bird sculpture,a narrative leitmotif abstractly referencing the BNP Paribas swallow logo, threading through each sequence as a visual anchor.
Deliverables

Final delivery in 4K UHD for large-format event projection, with multiple iterative versions produced throughout the project lifecycle.

How it was made

Character sheet: the lead, three views, locked before any shot was generated.
Character sheet: the lead, three views, locked before any shot was generated.
Vehicle design sheet: five angles, so the car stays identical from shot to shot.
Vehicle design sheet: five angles, so the car stays identical from shot to shot.
Shot 7: same character, same suit, now inside the car. Consistency held across the film.
Shot 7: same character, same suit, now inside the car. Consistency held across the film.
Building the 3D bird in Blender, driven by Claude through MCP.
Building the 3D bird in Blender, driven by Claude through MCP.