AI creative director and art director
I am an art director by training and I use generative AI as a production tool. I start from the brand identity, set a clear visual direction, then hold it on every image and every shot.
My role: bridging brand art direction and production that can scale.
Send an email Quote on request
What I direct
- Art direction for campaigns, films and brand content
- Concept, moodboard, palette and visual references
- Character sheets and product sheets for full consistency
- Directing AI generation, from the prompt to the final edit
- Studio product shoots, from art direction to post-production
Art direction that holds across the whole film
The real challenge with AI is consistency. On Horizon 2050 for Arval / BNP Paribas, a 2-minute 4K film for an event screening, the same character, the same vehicle and a recurring motif (a geometric bird echoing the BNP Paribas swallow) carry through every sequence. For Jimmy Fairly, I led a spec campaign of Riviera portraits where the frame stays identical to the reference and only the setting changes.
Brand and field experience
At Printemps in Lille, in the creative team, I ran studio product shoots on my own, from art direction to post-production, for Coperni, Maison Francis Kurkdjian, Jimmy Fairly and Guerlain, as well as the autumn-winter 2025 collection. I also made corporate videos and aftermovies, and posters and a lookbook for the runway show at the Opéra de Lille.
Before that, I founded the clothing brand Errance (art direction of a collection, lookbook shoots) and co-founded the music collective La Brique, with teams of up to 10 people.
Training teams
With ENI Éditions, I designed the e-learning course "From Idea to Final Visual" for professional creatives: node-based workflows with Firefly, visual consistency and an introduction to generative video. I can help your creative team get up to speed with these tools.
Related work
Frequently asked questions
What is the difference between an AI art director and an image generator?
A generator produces images. An art director decides what they need to say, locks the references, rejects what does not hold and keeps the same visual identity from the first shot to the last.
Can you work with my brand's existing visual identity?
Yes. I start from your codes (colours, typography, tone, products) and build the references that let AI respect them.
Do you offer training?
Yes. I designed a course for professional creatives with ENI Éditions and can train or coach your team. Quote on request.
Where do you work?
I am based in Lille, France. I travel to clients and also work remotely, in English and French.
Have a project in mind?
Tell me what you need and I will reply with a proposal and a quote.